Website Data Usage Policy

What We're Actually Tracking

We categorize our tracking into three main types. Each serves a different purpose, and they have different implications for your privacy.

Why We Use These Technologies

Here's the honest breakdown of why each type matters to us and what we actually do with the data.

Site Functionality

Essential cookies let you move around the site without having to re-enter information constantly. When you fill out our contact form, a cookie remembers your session so the form actually submits. When you access protected content, cookies verify you're allowed to see it.

Understanding User Behavior

Analytics cookies show us patterns. If 80% of visitors leave from a particular page, that tells us something's wrong with that page. If people spend five minutes reading a specific article, we know that content resonates. We look at this data monthly to decide what to improve.

Marketing and Outreach

Marketing cookies let us show ads to people who've visited our site. If you looked at our software testing services, you might see an ad for those services when you're browsing other websites. We also use them to measure whether our advertising actually works — did people who clicked an ad end up contacting us?

Third-Party Access

We're not the only ones setting cookies on your device. Here's who else is involved and what they're doing.

• Google Analytics: Tracks site usage and provides reports on visitor behavior. Data goes to Google's servers and gets processed according to their privacy policy.
• Advertising Networks: Various ad platforms may place cookies when you visit. These track you across multiple websites to build advertising profiles.
• Social Media Widgets: If we embed content from platforms like LinkedIn, those platforms can set their own cookies even if you don't click anything.

We chose these third parties because they're industry standard and relatively trustworthy. But make no mistake — when you interact with their technologies on our site, you're subject to their privacy policies, not just ours.

How Long We Keep This Data

Different cookies stick around for different lengths of time. Here's the breakdown:

• Session cookies: Deleted as soon as you close your browser. These handle temporary things like keeping you logged in during a single visit.
• Short-term cookies: Last anywhere from a few hours to a few days. Usually used for remembering recent actions or preferences.
• Long-term cookies: Can persist for months or even years. Analytics and marketing cookies typically fall into this category.

Managing Your Preferences

You've got several options for controlling how we track you. Some are easier than others, but they all work.

Use Our Opt-Out Button

The simplest method is clicking the "Opt Out" button at the top of this page. We'll delete all non-essential cookies immediately and save your preference so you don't get tracked on future visits. Essential cookies will remain because they're necessary for the site to function.

Browser Settings

Every browser lets you block or delete cookies manually. Check your browser's settings menu — usually under Privacy or Security. You can block all cookies, block third-party cookies only, or delete existing cookies. Just know that blocking all cookies will break some website functionality.

Browser Extensions

Privacy-focused browser extensions like Privacy Badger, uBlock Origin, or Ghostery can automatically block tracking cookies while allowing essential ones. These tools are more sophisticated than basic browser settings and give you granular control.

Private Browsing Mode

Using incognito or private mode in your browser prevents cookies from being saved permanently. They'll still work during your session, but they get deleted when you close the window. This is useful for temporary browsing but doesn't help with long-term tracking prevention.

What Happens When You Opt Out

If you click our opt-out button or block our cookies, here's what changes:

• We won't track your behavior across the site for analytics purposes
• You won't see retargeted ads from us on other websites
• We won't collect data about how you use the site or which pages you visit
• Essential site functionality will continue to work normally
• You'll need to accept cookies again if you want to use certain interactive features in the future

Your opt-out preference gets stored in local browser storage, so you won't need to reject cookies every time you visit. However, if you clear your browser data or use a different device, you'll need to opt out again.

Updates to This Policy

We update this policy when we change our tracking practices or add new technologies. The "last updated" date at the top tells you when we made the most recent changes.

Significant changes — like adding new categories of tracking or working with new third parties — will be noted prominently on the site. Minor clarifications or corrections might happen without special announcement.

We recommend checking back every few months if you're concerned about how we handle your data. We're not going to email you every time we tweak the wording, but major changes will be communicated clearly.